Creative solutions

+ Increased impressions

= More butts in seats



Hysell Marketing is a full-service theatrical marketing firm built on award-winning experience:

- Marketed over 200 Broadway and Off Broadway shows

- Grew sales and audiences for NYU Skirball, leading to a record in attendance and revenue

- Established Groupon as the leader in the Arts and Theater space, with a 57% increase over 2 seasons

Ready with an arsenal of strategic, integrated and dynamic tools

Whether full service or handling bespoke assignments - we create the magic to sell your show


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As a Marketer, Hugh Hysell has received many honors for this work in theatrical marketing:

GLOBES AWARD - “Best Small Budget Campaign in the World”

PRO AWARD - “Best Small Budget Campaign in the USA”




We got this

  • Strategy
  • Brand Identity
  • Marketing Direction
  • Cross promotions (Media, retail, tourism, travel, etc)
  • Experiential  Marketing
  • Multicultural and Gay Targeting
  • Grassroots Marketing
  • Guerrilla Marketing
  • Barter
  • Prize Placement
  • Trade Show Activation
  • Advertising - Traditional
  • Advertising - Digital
  • Social Media Content Creation
  • Social Media Strategy and Integration
  • Social Media Consulting
  • Event Creation
  • Event Production
  • Event Design
  • Marketing Consultation
  • Mentoring
  • Talent Procurement


Hugh Hysell is a Tony Award ® winning Broadway producer, award winning theatrical marketer and entrepreneur who has served as marketing director of over 200 Broadway and Off Broadway shows.

Read Hugh Hysell's full bio

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We have great working relationships with A LOT of promotional partners in Travel, Tourism, Retail, Media, and more!

Click here to see some of the promotional partners we've worked with



“You have to learn the rules of the game, then you have to play better than anyone else.” - Albert Einstein

See some of our current and past clients